When you get to the content stage of your new website, a lot of unexpected costs can pop-up. More often than not, clients won’t necessarily have their own image library to choose from when populating the site, and this can be quite a costly exercise if you don’t know about some of the more secret corners of the internet! The big hitters for stock photos (iStock, shutterstock etc.) could see you spending as much as £20 an image, and even the subscription packages work out at £5-8 per photo. There’s two sides to this; 1) It’s expensive, and 2) There’s a lot of pressure to pick the right image, knowing that if you get it wrong, you’re going to have to fork out a fair chunk for another photo.