{"id":4800,"date":"2018-09-25T20:18:50","date_gmt":"2018-09-25T19:18:50","guid":{"rendered":"https:\/\/www.jonathonmills.com\/?p=4800"},"modified":"2018-09-25T20:43:46","modified_gmt":"2018-09-25T19:43:46","slug":"3-reasons-to-stop-using-sliders-and-start-utilising-hero-shots","status":"publish","type":"post","link":"https:\/\/www.jonathonmills.com\/3-reasons-to-stop-using-sliders-and-start-utilising-hero-shots\/","title":{"rendered":"3 reasons to stop using sliders and start utilising hero shots"},"content":{"rendered":"
Sliders (or carousels as they are sometimes known) are content blocks that typically sit at the top of a website, in particular a home page. The idea is that they allow you to cram a lot of information into the most important retail space on your website. You can get multiple messages across (offers, key content, calls to action), pushing various different types of customers to the parts of your website that is suitable to them. Except here’s the thing. They don’t work. <\/strong><\/p>\n The theory all seems very sound, it makes a lot of sense to put all your important information at the top of the site, but in practice, that’s not the case.<\/p>\n As i’ve discussed in previous blogs, the users accessing your sites will be doing so across various different devices. It’s important to ensure that if someone visits your website during the day on their computer, and then comes back on via their mobile device in the evening, that they feel familiar with how to navigate around your site, and more basically, how to use it. The problem with sliders between desktop and mobile, is they change in size drastically, their contents are often moved about and the way they function differs. On a desktop your clicking arrows to move left\/right but on a mobile, the arrows disappear and you use a swipe. This may feel that like it ties in with the natural usage of a smart phone, but it creates a disparity between experiences, and it also isn’t immediately obvious that a swipe is even possible. This then leads on to the next point.<\/p>\n1. The experience is inconsistent<\/h2>\n
2. Conversion rates beyond the first slide are dreadful<\/h2>\n