ethos page<\/a>\u00a0the cog slowly turns,\u00a0the heart icon pulses and on hover turns red. Since the icons aren’t imperative to achieving the key goal of sales,\u00a0it’s important not to make them distract away from the key information or buttons, which is why the animations aren’t flashy, or too quick, or too big. Even the link hovers, that change colour, only do so by a few subtle shades of grey. Still, enough to give the user some feedback that they’re interacting with the website.<\/p>\nOne big positive Alsta had was a cult following. The watch market is huge, and in particular there’s a niche demographic of people interested in traditional mechanical watches. The key was to get that following over to social media channels and onto the website, which is still very much a work in progress. We ran some competitions with newsletters to try and build up a following before launch, which was aided by a holding page with an e-mail signup form. With the run up to Christmas, we worked on an advent calendar type idea, revealing small parts of the watch every other day, teasing the\u00a0watch community of what was to come. This worked particularly well on Instagram, gaining a lot of new followers, and the overwhelmingly positive response showed that our campaign was spreading the word of Alsta’s revival.<\/p>\n
Alsta has possibly been one of my largest projects to date, with hundreds of hours put into the smallest details of the site. Moving boxes a few pixels here and there, tweaking font sizes, adapting type weights, changing image rotations and shadow darknesses, there’s not a single part of the site that hasn’t been carefully considered, but I genuinely believe the results speak for themselves. I’ll continue to work with Alsta to develop the brand and website and continue to offer support through the social media channels.<\/p>\n
If you have any questions about the project, leave a comment, and if you’re interested in what Alsta have to offer, check out the website<\/a>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
This is the first of a new addition to the blog. A client case study. I’ve deliberated long and hard over where to place these on the site, but it ultimately felt natural to include them as part of the blog.<\/em><\/p>\n","protected":false},"author":1,"featured_media":2313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[92,4,5],"tags":[],"acf":[],"yoast_head":"\nClient Work: Alsta Watch Company - Jonathon Mills Web Design<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n