There’s a very simple difference between good web design and bad web design, and it’s usually very easy to differentiate. A good design works, a bad design doesn’t.

Before a pen goes to stylus, setting out how a blueprint of how your site will work is important. This could be as simple as providing all the content for specific pages, knowing the site map structure and deciding what links will be in your navigation.

Equally, it could be more detailed by looking at how your site may function differently between a touch screen and mouse and ensuring that your users are catered for differently on each platform. However in-depth your planning may be, any time spent at this stage undoubtedly saves time later on in the project

Well planned web design, more often than not, tends to be a design that also works.