Measuring Success : Google Analytics and how to win
It surprises me the number of new clients that come to me that don’t have any way of measuring the success of their website. A growing number of businesses seem to have a website built and then work on the assumption that simply being on the web is enough to bring people to their site. They don’t know how many visitors they get regularly, how many are returning, how long they spend on your site, where they’re visiting from and what device they’re accessing your phone from. These are all things that can be relatively quickly accessed through Google Analytics.